Advertising and marketing are constantly changing as new channels and vehicles for promotion emerge. HTFL assists clients in promoting and protecting their brands against this backdrop and the evolving regulatory landscape. The firm counsels with respect to particular advertising and promotional tactics and negotiates a vast range of related agreements including those with media platforms, co-promotion partners and technology service providers.  

The firm’s advertising and marketing services include advising on, drafting terms and conditions for and negotiating agreements relating to:

• multichannel marketing programs
• social media
• influencer campaigns
• contests and sweepstakes
• data acquisition for targeting and measurement
• interest-based and cross-device advertising
• sports sponsorships
• custom content creation including video production
• native advertising
• industry-specific forms of advertising such as EMR and point-of-care tool integrations